Billie Eilish has listeners on puppet strings. One moment I’m rocking out like Iron Maiden headlining Download Festival, the next I’m drowning in tears as deep as the English Channel. Honestly, being a puppet on a string isn’t always a bad thing, is it? (Mr. Alex Turner)
‘HIT ME HARD AND SOFT’ is the third studio album from the 22-year-old artist, and calling it a bold collection of songs is an understatement. Whilst each song sounds different, there is a wonderful sense of cohesion throughout the 10-track album.
If ‘Black Mirror’ was an album, it would be ‘HIT ME HARD AND SOFT.’ Eilish shows real growth, lyrically drawing on her positive and negative life experiences. From ‘CHIHIRO's’ EDM-inspired synths to ‘THE GREATEST's’ rock vibe, ‘HIT ME HARD AND SOFT’ feels like a celebration of Eilish's successful career so far. It’s easy to put some artists in boxes, but Eilish completely ‘buries a friend’ with this stereotype.
Billie Eilish is a trailblazer in the music industry, and the promotion of ‘HIT ME HARD AND SOFT’ has been extremely refreshing. We live in a world where it's completely normal to drop three or four songs before the album is out. However, the LA-born singer’s decision to release it as a whole body of work rather than as singles will completely redefine how album promotion works.
One of the album's many highlights is ‘L’AMOUR DE MA VIE.’ I don’t want to spoil it too much, but I genuinely recommend listening to the entire song as the final 60 seconds is not to be missed. Another track I really enjoyed is ‘THE GREATEST.’ It feels like the sequel to ‘Happier Than Ever’ however, unlike most sequels that are somewhat underwhelming (I’m looking at you, ‘Jaws 2’), ‘THE GREATEST’ delivers exquisitely. With catchy lyrics and EDM-inspired synths, ‘CHIHIRO’ could well be the biggest mainstream hit on the album. Whilst it feels influenced by her 2019 hit ‘bad guy,’ it definitely is in a league of its own.
‘HIT ME HARD AND SOFT’ is the perfect third studio album for Eilish and will continue to elevate her stock. It’s Billie Eilish’s world, and we are just living in it...
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